Case Study: David and Associates boosts leads and brand awareness with Comcast Spotlight

David and Associates - Customer Case Study

David and Associates, the Centre for Cosmetic & Implant Dentistry in Jacksonville, needed a better way to stay top-of-mind with consumers and build its brand across a broad local audience. To reach people who might need dental care, the practice worked with Comcast Spotlight and used its advertising services to connect with different age groups and target both TV and digital viewers.

Comcast Spotlight delivered a multi-screen campaign using demographic TV targeting, pre-roll and in-banner video on XFINITY.com, and geographic zone targeting around the practice and the wider Jacksonville market. The effort generated more than 1,600 leads, over 4,300 video-on-demand views with an average viewing time of more than two minutes, and more than 2,100 in-banner video interactions totaling over 165 hours of viewing time.

David and Associates