Case Study: Curry Auto Center boosts Chevrolet and Silverado sales with Comcast Spotlight

Curry Auto Center - Customer Case Study

Curry Auto Center, a long-standing family-owned auto dealer in Bloomington, IN, needed help reaching a new Chevrolet audience after adding the brand to its lineup. As Chevrolet sales had declined over several years, the dealership turned to Comcast Spotlight for geographically targeted video advertising to attract younger, more price-sensitive, internet-savvy buyers and increase truck sales.

Comcast Spotlight built a multi-channel campaign using targeted TV placements across networks aligned with Curry’s core demographics, along with in-banner video ads on XFINITY.com’s sign-in page featuring Chevrolet models and the dealer’s “lowest price promise.” Over four months, the campaign drove a 14.8% year-over-year increase in Silverado inquiries, 5% growth in Silverado sales, and lifted total new- and used-car sales by 9.5%, with Chevrolet sales up 13% and new GM sales up 15.3%.

Curry Auto Center