Case Study: Crozer-Keystone Health System boosts outpatient awareness and patient engagement with Comcast Spotlight

Crozer-Keystone Health System - Customer Case Study

Crozer-Keystone Health System, a Philadelphia-area health provider, needed to build awareness for a new outpatient health center and motivate local residents to take action in a competitive health-care market. The organization worked with Comcast Spotlight on a multi-screen marketing campaign to reach nearby consumers and highlight the new facility.

Comcast Spotlight implemented a cross-screen strategy using TV advertising across a broad mix of networks, including female-skewing channels like Lifetime, along with in-banner video ads on XFINITY.com to extend reach online. The campaign drove page views for the outpatient-care website from 700 to 1,900 per month, generated more than 200 monthly calls, and delivered over 50,000 video views with 770 interactions, with most patient volume goals exceeded.

Crozer-Keystone Health System