Case Study: Crittenton Hospital boosts orthopedic leads with Comcast Spotlight

Crittenton Hospital - Customer Case Study

Crittenton Hospital, a health provider in Detroit, needed to raise awareness of its orthopedic services and community care offerings among local residents, especially women ages 25-54. Comcast Spotlight helped the hospital reach the right audience through targeted TV and digital advertising.

Using Comcast Spotlight’s research-driven, multi-screen strategy, the campaign focused on households within 5-10 miles of the hospital and placed ads across relevant TV networks plus XFINITY.com in-banner video. Over 13 weeks, Comcast Spotlight helped generate more than 200 leads and drive increased traffic to the orthopedic section of Crittenton Hospital’s website.

Crittenton Hospital