Case Study: Craig Coyne Jewelers boosts bridal sales with Comcast Spotlight

Craig Coyne Jewelers - Customer Case Study

Craig Coyne Jewelers, a retail jeweler in Baltimore, needed a way to grow beyond its nearly 100% client retention rate by attracting new customers, especially couples preparing to get married. The company turned to Comcast Spotlight and its advertising solutions to reach this specific bridal audience.

Comcast Spotlight identified higher-income young professionals likely to buy bridal jewelry, then placed targeted TV and digital ads around college sports, the Olympics, pre-roll, banner ads, and XFINITY.com roadblocks. The campaign drove strong results: bridal sales rose 58.6% year over year without any sale or discount, average bridal spend increased 25% to more than $2,000, web traffic grew 24.7%, unique visitors increased 31.6%, and the business achieved 16% total annual growth with back-to-back best years.

Craig Coyne Jewelers