Case Study: Cotten’s NAPA Auto Parts achieves record sales with Comcast Spotlight

Cotten’s NAPA Auto Parts - Customer Case Study

Cotten’s NAPA Auto Parts, a Minneapolis-St. Paul retailer with seven locations and a wholesale business, wanted to strengthen sales across both its retail and trade channels. It partnered with Comcast Spotlight to use targeted multi-screen video advertising to reach local do-it-yourself customers and professional auto service buyers.

Comcast Spotlight built a geographic and demographic campaign featuring TV spots around sports programming, messaging tailored to retail shoppers and auto care centers, and complementary digital video on XFINITY.com and FOXNews.com. The effort delivered one of Cotten’s strongest sales periods in company history and helped produce its best-ever total year for sales.

Cotten’s NAPA Auto Parts