Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Cleo’s Brazilian Steakhouse, a San Bruno, CA restaurant, wanted to introduce Bay Area diners to the full experience of its dining environment and presentation—not just its food. Comcast Spotlight helped the customer use video advertising to build awareness and drive interest in the restaurant.
Comcast Spotlight developed a geographically targeted multi-screen campaign that paired TV ads on networks like CNN, Comedy Central, and Comcast SportsNet Bay Area with digital ads on XFINITY.com linking viewers to Cleo’s website for specials and reservations. The effort delivered strong results, including a 40% increase in lunch sales, a 30% increase in dinner sales, and more repeat visits from new patrons.