Case Study: City of Joliet boosts tourism awareness with Comcast Spotlight

City of Joliet - Customer Case Study

The City of Joliet partnered with Comcast Spotlight to boost summer tourism across Joliet, Illinois, on behalf of the Heritage Corridor Convention & Visitors Bureau and the I&M Canal National Heritage Corridor. Their challenge was to reach both local and out-of-area consumers with timely information about attractions, lodging, dining, and events.

Comcast Spotlight delivered a multi-channel campaign that combined television ads on NASCAR racing in the Chicago market with online advertising on sites such as XFINITY.com, Fandango, and Movies.com, plus a dedicated Joliet page on SummerFunChicago.com and a promotional “Viking experience” event. The effort generated more than 26,000 online video views and nearly 5,000 minutes of video watched, helping increase exposure for the city and its tourism offerings.

City of Joliet