Case Study: City Auto boosts website visits and brand awareness with Comcast Spotlight

City Auto - Customer Case Study

City Auto of Memphis, an independent pre-owned vehicle dealer, wanted to improve brand perception and awareness while reinforcing its strong service and community-focused reputation. To help address this challenge, City Auto partnered with Comcast Spotlight for a multi-screen marketing campaign.

Comcast Spotlight delivered a coordinated advertising strategy across targeted television networks and XFINITY.com, using consistent messaging to showcase City Auto’s value proposition and charitable involvement. The campaign helped drive a 2.99% year-over-year increase in new website visits and contributed to increased revenues and stronger competitive positioning against in-market pre-owned and new-car dealerships.

City Auto