Case Study: City Auto boosts revenue and community impact with Comcast Spotlight

City Auto - Customer Case Study

City Auto, a large pre-owned vehicle dealer in Murfreesboro, TN, wanted to grow brand awareness and strengthen brand perception by showcasing its selection, service, value, and community involvement. Comcast Spotlight helped address this challenge with a multi-screen marketing campaign that combined television advertising and online impressions through XFINITY.com.

Comcast Spotlight developed and executed the coordinated campaign to deliver reach and frequency across top TV networks and digital placements, while also promoting City Auto’s partnership with DreamCatchers and its annual fall festival. The effort drove increased revenue, averaged about 450 video-on-demand views per month, produced click-through rates of .14 to .17 above the national average, and helped the nonprofit partner receive contributions that exceeded the combined total from the previous nine years.

City Auto