Case Study: Chuck Hutton Chevrolet Reclaims Top Dealer Status with Comcast Spotlight

Chuck Hutton Chevrolet - Customer Case Study

Chuck Hutton Chevrolet, a longtime Memphis auto dealer, found itself slipping to fourth place among Chevy dealers in the market after the recession. To rebuild its brand and regain its leadership position, the dealership turned to Comcast Spotlight for targeted video advertising support.

Comcast Spotlight built a comprehensive media plan that combined geographically targeted TV commercials, demographically targeted networks, and in-banner video ads on sites like XFINITY.com and FOXNews.com. Over two years, the campaign helped Chuck Hutton Chevrolet reclaim the top Chevy dealer spot in Memphis, then become the top dealer in the state and region, while sales increased 30% and Internet inquiries, sales, and appointments rose significantly.

Chuck Hutton Chevrolet