Case Study: Children’s Healthcare of Atlanta boosts awareness and donations with Comcast Spotlight

Children’s Healthcare of Atlanta - Customer Case Study

Children’s Healthcare of Atlanta wanted to promote overall health and wellness, strengthen brand awareness, and increase donations as a nonprofit while also helping prevent unnecessary hospital admissions. Working with Comcast Spotlight, the organization used video on demand and interactive television as part of a multi-screen campaign.

Comcast Spotlight created a campaign that directed viewers from TV commercials to a video-on-demand library of up to 30 educational videos on topics such as hand washing, healthy eating, and water safety, with additional in-banner video on XFINITY.com and interactive one-click access in compatible homes. Comcast Spotlight helped drive increased website traffic, improved awareness of healthy lifestyle tools for parents, and provided a 24/7 presence to showcase success stories and encourage donations.

Children’s Healthcare of Atlanta