Case Study: Children’s Discovery Center achieves full enrollment with Comcast Spotlight

Children’s Discovery Center - Customer Case Study

Children’s Discovery Center, a new early childhood education provider in Mount Pleasant, SC, needed to stand out in a market crowded with established competitors. The school partnered with Comcast Spotlight to promote its learning-through-exploration message and attract local parents to its daycare program.

Comcast Spotlight built a multi-screen campaign using geographic and demographic targeting, placing ads near the school and reaching families with young children across TV, in-banner video, and XFINITY.com. The effort quickly drove strong response, averaging 45 calls and 40 emails per day, bringing 10,000 website visits in the first month, and helping Children’s Discovery Center reach full enrollment within three months, with a waiting list of 160.

Children’s Discovery Center