Case Study: Cheyenne Frontier Days boosts traffic and ticket sales with Comcast Spotlight

Cheyenne Frontier Days - Customer Case Study

Cheyenne Frontier Days partnered with Comcast Spotlight to promote its event to two very different audiences: families with children and daytime rodeo fans, as well as young adults and concertgoers who attend in the evenings. Their challenge was to effectively reach both groups and drive more traffic to the event website while increasing ticket sales.

Comcast Spotlight built a multi-screen campaign using targeted TV placements, sponsorship tags, and online in-banner video plus pre-roll advertising. The strategy delivered strong results, including more than 30,000 consumers engaged with the in-banner video, nearly 75 hours of cumulative viewing, and over 11,500 click-throughs from pre-roll video, helping Cheyenne Frontier Days boost awareness and online traffic.

Cheyenne Frontier Days