Case Study: Champion Auto Group drives sales growth with Comcast Spotlight

Champion Auto Group - Customer Case Study

Champion Auto Group, an Indianapolis auto dealer group with three local dealerships, faced the challenge of promoting multiple brand offers while also building awareness for two newer locations. To reach local car shoppers effectively, the company worked with Comcast Spotlight using geographically targeted video advertising.

Comcast Spotlight delivered a cross-platform solution that combined TV spots across more than 40 cable networks with digital video ads on XFINITY.com and AT&T.net, with messaging segmented by local advertising zones. The campaign drove strong results: Champion’s Chrysler-Jeep-Dodge Ram dealership increased sales by 69% and reached a 31% to 51% share in nearby zones, while the Chevrolet dealership grew sales by 23% and achieved a 29% market share in its sales zone.

Champion Auto Group