Case Study: Chace Building Supply Home boosts sales and brand awareness with Comcast Spotlight

Chace Building Supply Home - Customer Case Study

Chace Building Supply Home worked with **Comcast Spotlight** to stand out against larger big-box home improvement chains. The Boston-area retailer wanted to highlight its strong customer service and increase brand awareness and in-store traffic, using a multi-screen advertising approach.

**Comcast Spotlight** built a campaign that combined humorous and traditional messaging across TV, sports programming, and targeted digital placements, including in-banner video on XFINITY.com. The effort delivered strong results: overall sales increased 8%, doors sales rose 21%, windows 23%, decks and rails 8%, and lumber 17%. In addition, the company grew its email database by 32% and increased social media activity by 79%.

Chace Building Supply Home