Case Study: Chace Building Supply Home boosts kitchen, window, and decking sales with Comcast Spotlight

Chace Building Supply Home - Customer Case Study

Chace Building Supply Home Services, a Boston-area home services retailer, wanted to change perceptions that it was mainly a lumber yard or hardware store and better promote its broader offerings, including a kitchen showroom, windows and doors, and a large decking display. Comcast Spotlight helped the company reach both existing contractor customers and prospective homeowners with a multi-screen marketing campaign.

Comcast Spotlight built a strategy that combined targeted TV advertising and online ads, using sports programming to reach contractors and women-focused networks like Lifetime, TBS, TNT, and Hallmark to reach key decision makers. The campaign delivered measurable results, including increased inquiries about kitchen renovations, higher sales in windows, doors, and decking categories such as railings, more in-store foot traffic, and more customer calls attributed to online advertising.

Chace Building Supply Home