Case Study: Central Arkansas Library System boosts circulation and community engagement with Comcast Spotlight

Central Arkansas Library System - Customer Case Study

Central Arkansas Library System, a public library serving the Little Rock area, needed to stay relevant and top of mind in a world of e-books, streaming media, and other digital entertainment. To boost awareness of its free services and community value, it partnered with Comcast Spotlight on a geographically targeted multi-screen video advertising campaign.

Comcast Spotlight built a tailored media mix across TV and digital, targeting younger adults, men, moms, and kids through relevant networks and using in-banner video on XFINITY.com to highlight the library’s e-book search. The campaign delivered noticeable circulation growth, along with positive community feedback, showing measurable impact for the Central Arkansas Library System.

Central Arkansas Library System