Case Study: Carolina Hormone and Health of Charleston generates more leads with Comcast Spotlight

Carolina Hormone and Health of Charleston

Carolina Hormone and Health of Charleston, a health provider in Charleston and Columbia, SC, wanted to increase the number of men coming in for “Low T” testing, since those appointments often led to treatment. The customer turned to Comcast Spotlight to help reach men ages 35-64, as well as women in the same age range who could encourage their husbands to get tested.

Comcast Spotlight created a multi-screen campaign built around a free “T” blood work offer, using TV on targeted networks plus digital advertising on XFINITY.com and FOXNews.com for added reach and frequency. Within three weeks, the campaign generated 45 new leads during the holiday season, outperforming comparable broadcast efforts that cost more than three times as much per month, and the strong results led Carolina Hormone and Health to extend the campaign and add Winter Olympics coverage.

Carolina Hormone and Health of Charleston