Case Study: Carl Hatcher Furniture boosts website traffic and online inquiries with Comcast Spotlight

Carl Hatcher Furniture - Customer Case Study

Carl Hatcher Furniture, a retail furniture superstore in Sevierville, Tennessee, worked with Comcast Spotlight to address the challenge of increasing local brand awareness and driving more traffic to its website. The retailer recognized that maintaining a strong online presence was essential to long-term success and needed a marketing approach that would help attract more local consumers.

Comcast Spotlight created a multi-screen marketing plan that combined a year-long, visually consistent banner ad on XFINITY.com with quarterly refreshed television advertising on networks popular with the store’s target audience, including HGTV, Lifetime, A&E, History, ESPN, plus seasonal sports programming. The campaign delivered a significant increase in website traffic, a record number of online inquiries, and helped produce one of Carl Hatcher Furniture’s most successful sales years.

Carl Hatcher Furniture