Case Study: Capitol Blueprint gains 1,000+ new customers with Comcast Spotlight

Capitol Blueprint - Customer Case Study

Capitol Blueprint, a business services company in Champaign, needed to stay top of mind with decision makers so they would think of the company when printing needs arose. Comcast Spotlight helped address this challenge through multi-screen advertising aimed at a business-oriented audience.

Comcast Spotlight ran a campaign across dozens of TV networks, XFINITY.com, email placements, and later video pre-roll, using the same local creative featuring Springfield landmarks. The effort delivered strong results for Capitol Blueprint, bringing in more than 1,000 new customers in one year, even as two other local printing businesses closed.

Capitol Blueprint