Case Study: Cache Creek Casino Resort boosts sell-out rates with Comcast Spotlight

Cache Creek Casino Resort - Customer Case Study

Cache Creek Casino Resort, an entertainment venue at Sacramento’s Club 88 in Brooks, CA, needed a way to consistently fill four to six shows each month. With such a wide variety of performers and audiences, the casino needed advertising that could flex across different demographic groups. Comcast Spotlight provided the media support for this challenge.

Comcast Spotlight used targeted TV advertising across networks such as Comedy Central, E!, OWN, Lifetime, Bravo, TLC, VH1, and sports programming, along with online ads on XFINITY.com to drive awareness and ticket sales. The campaign helped raise the sell-out rate to 90% from 75% the previous year, while monthly website traffic increased by 5–10%.

Cache Creek Casino Resort