Case Study: Bright Side Dental boosts new-patient growth and website traffic with Comcast Spotlight

Bright Side Dental - Customer Case Study

Bright Side Dental, a Detroit-based health provider, needed a better way to attract new patients after print and broadcast advertising delivered weak results. The practice wanted to increase website traffic, improve brand awareness, and drive more weekend and emergency appointments, so it turned to Comcast Spotlight for help with its advertising strategy.

Working with the agency Rebuild Nation, Comcast Spotlight delivered a multi-screen advertising campaign using female-focused targeting, high-profile sports programming like Detroit Tigers baseball, and XFINITY.com in-banner and pre-roll video ads. The campaign produced a 14% year-over-year increase in new patients, projected annual revenue growth of 18%, projected office production growth of more than 25%, projected website traffic growth of 100%, and an ROI of more than three to one.

Bright Side Dental