Case Study: Breckenridge Market & Liquor boosts sales with Comcast Spotlight

Breckenridge Market & Liquor - Customer Case Study

Breckenridge Market & Liquor, a retail store in Denver serving both local residents and tourists, wanted to promote its “new and improved” location as a premier local one-stop shopping destination. To reach the right audience efficiently, it worked with Comcast Spotlight on a geographically targeted multi-screen marketing campaign.

Comcast Spotlight combined a TV media plan across channels such as ESPN, Food Network, CNN, and regional sports with in-banner digital ads on XFINITY.com featuring the store’s TV commercials, recipe content, wine pairing information, and location map. The campaign helped Breckenridge Market & Liquor surpass its full-year financial projections by mid-August and exceed the previous year’s sales by that same point.

Breckenridge Market & Liquor