Case Study: Branford Hall boosts enrollment and awareness with Comcast Spotlight

Branford Hall - Customer Case Study

Branford Hall Career Institute, a multi-location education provider serving primarily young adults, wanted to increase awareness and drive enrollment. To reach this audience across channels, they partnered with Comcast Spotlight for a multi-screen advertising approach.

Comcast Spotlight ran TV ads on networks like MTV, Bravo, E!, Lifetime, and VH1, while also extending the same creative online through XFINITY.com with added links to Branford Hall’s website, Facebook, and YouTube pages. The campaign increased website traffic, inbound calls, and brochure requests, delivered click-through rates of .12-.19 for in-banner video and .33-.45 for home-page takeovers, and produced confirmed student enrollment in the first advertising flight.

Branford Hall