Case Study: Bottles Beverage Superstore achieves 35% sales growth with Comcast Spotlight

Bottles Beverage Superstore - Customer Case Study

Bottles Beverage Superstore, a locally owned beer, wine, and spirits retailer in Mt. Pleasant, SC, needed a smarter way to market after initially planning to spread its budget across TV, online, radio, and print without a clear strategy. The company turned to Comcast Spotlight to help build a more targeted and effective advertising approach.

Comcast Spotlight conducted a review of local demographics and audience data to refine the campaign, then used geographically and demographically targeted media placements along with online video links to Bottles’ website, Facebook, and Twitter. This integrated strategy helped Bottles Beverage Superstore achieve a 35% year-over-year sales increase.

Bottles Beverage Superstore