Case Study: Bonney Plumbing, Heating, Air & Rooter Service achieves 156% growth in completed HVAC installations with Comcast Spotlight multi-screen advertising

Bonney Plumbing, Heating, Air & Rooter Service - Customer Case Study

Bonney Plumbing, Heating, Air & Rooter Service, a Sacramento home services company, wanted to create demand for HVAC purchases during back-to-school season instead of waiting until winter. Using Comcast Spotlight’s multi-screen advertising solutions, the company aimed to reach homeowners aged 35–60 across TV and digital channels.

Comcast Spotlight ran TV ads on networks popular with the target audience, including CNN, Food Network, FOX News, HGTV, Lifetime, MSNBC, TNT, and USA, supported by digital banner ads on XFINITY.com that drove traffic to Bonney’s website. The campaign delivered strong results for Comcast Spotlight and Bonney, including 156% growth in completed HVAC installations year over year, along with more website lead forms and appointment requests tied to the promotional offer.

Bonney Plumbing, Heating, Air & Rooter Service