Case Study: Boca Raton Regional Hospital boosts admissions and surgeries with Comcast Spotlight

Boca Raton Regional Hospital - Customer Case Study

Boca Raton Regional Hospital, a healthcare provider in Boca Raton, FL, needed to stand out in a highly competitive market and grow admissions, surgeries, and awareness for specialty services such as cancer, cardiology, orthopedics, and neuroscience. The hospital worked with Comcast Spotlight to use local advertising and geographic targeting to reach both its home market and a neighboring county with growth potential.

Comcast Spotlight implemented a targeted TV and digital campaign aimed at adults ages 35-54 and 55+, using programming on channels like TNT, Bravo, ESPN, Lifetime, CNN, and USA, along with static and in-banner video ads on XFINITY.com. The campaign helped drive strong results, including an 8.1% increase in inpatient admissions, 4.4% more inpatient surgeries, 5.1% growth in outpatient surgeries, a 7.45% rise in emergency room visits, and 80,000 additional year-over-year website visits.

Boca Raton Regional Hospital