Case Study: Bob Davidson Ford Lincoln boosts foot traffic with Comcast Spotlight

Bob Davidson Ford Lincoln - Customer Case Study

Bob Davidson Ford Lincoln, a Baltimore auto dealership, wanted to reach adults ages 25-54 who were in the market for a new vehicle. To do so, the dealership worked with Comcast Spotlight and focused on a smarter way to drive local awareness and traffic through multi-screen advertising.

Comcast Spotlight helped Bob Davidson Ford Lincoln build a data-driven campaign that targeted specific sales zones and aligned with Ford’s national advertising strategy. The plan used TV spots on younger-skewing networks, plus pre-roll and in-banner video on XFINITY.com. The campaign delivered a 20% increase in foot traffic, and customers often mentioned the humorous ads.

Bob Davidson Ford Lincoln