Case Study: Blain’s Farm & Fleet boosts website traffic and email registrations with Comcast Spotlight

Blain’s Farm & Fleet - Customer Case Study

Blain’s Farm & Fleet, a Midwestern retail chain serving Illinois, Wisconsin, and Iowa, wanted to update its marketing strategy by expanding into new geographic areas, driving more traffic to its website, and capitalizing on key holiday shopping periods. Comcast Spotlight helped the retailer reach these goals with multi-screen advertising across TV and digital.

Comcast Spotlight implemented a market-wide TV and digital campaign using targeted placements on networks like ESPN, History, and USA, plus in-banner video, pre-roll, email, and homepage takeovers on XFINITY.com. The effort delivered measurable results, including more than 1,300 new email registrations during Father’s Day, 1,600 during the pre-Christmas campaign, 8,000 new website visitors over one year, and over 159 hours of digital video watched on XFINITY.com.

Blain’s Farm & Fleet