Case Study: Blain’s Farm & Fleet increases online traffic with Comcast Spotlight

Blain’s Farm & Fleet - Customer Case Study

Blain’s Farm & Fleet, a Chicago-area retail chain with five locations, wanted to expand its online presence and drive more website traffic from outside its strongest ZIP codes. To support this goal, Comcast Spotlight helped the customer add digital video advertising to a marketing plan that had previously relied only on television, using pre-roll and in-banner video on Xfinity.com.

Comcast Spotlight developed a fast-turnaround process to keep online ads aligned with current TV messaging and used dedicated campaign URLs to track traffic impact. The effort delivered 12.5 million+ in-banner video impressions, 431,000+ views, and 22,000+ click throughs, plus 2.9 million+ pre-roll video impressions and 49,000+ click throughs.

Blain’s Farm & Fleet