Case Study: Bertolli’s Auto Body increases estimating business by 20% with Comcast Spotlight

Bertolli’s Auto Body - Customer Case Study

Bertolli’s Auto Body, a San Rafael, CA auto body shop, wanted to help customers—especially women—feel more comfortable choosing a repair shop after an accident. As a local, female-owned business, it needed advertising that could build trust and maintain strong visibility in its market. Comcast Spotlight helped support this goal through cable television advertising and online video placements.

Comcast Spotlight kept Bertolli’s ads running on high-profile cable programming, including live sports, with regular adjustments to maintain high frequency. To expand reach, the same TV commercial was also used as in-banner video ads on XFINITY.com in the Marin, CA zone. The results included a 20% increase in estimating business and more than 700 online ad engagements in one month.

Bertolli’s Auto Body