Case Study: Benzie County Visitors Bureau boosts website traffic and visitor guide requests with Comcast Spotlight

Benzie County Visitors Bureau - Customer Case Study

Benzie County Visitors Bureau, a travel and tourism organization in Benzonia, Michigan, needed to promote Northern Michigan effectively while working with a modest budget and a broad target audience. Comcast Spotlight helped the bureau use three television commercials and a custom website to measure campaign performance and improve reach.

Comcast Spotlight created a cost-effective integrated TV and digital media plan across relevant channels and sites, including targeted networks, Xfinity.com, YouTube, Facebook, and the bureau’s member websites. The campaign delivered measurable gains: website traffic increased 53%, visitor guide requests rose 69%, and the custom website generated immediate traffic and click-throughs after launch.

Benzie County Visitors Bureau