Case Study: Belhaven University achieves 32% growth with Comcast Spotlight

Belhaven University - Customer Case Study

Belhaven University’s Chattanooga campus needed a cost-effective way to build awareness among adults returning to college and complete undergraduate degrees, all while working with a smaller budget than competing schools. Comcast Spotlight helped address this challenge with an affordable advertising approach tailored to the university’s adult and graduate programs.

Comcast Spotlight implemented a multi-screen campaign using targeted TV ads in Chattanooga and Dalton on CNN, FOX News, MSNBC, AMC, History, and Lifetime, supported by online banner ads and in-banner video linking directly to Belhaven’s website. The campaign delivered strong results, helping the campus achieve 32% growth for the fiscal year, with many consumers reporting they saw Belhaven’s cable advertising.

Belhaven University