Case Study: Barbee’s Freeway Ford boosts service department business with Comcast Spotlight

Barbee’s Freeway Ford - Customer Case Study

Barbee’s Freeway Ford of Denver needed to stand out in a crowded automotive market and drive more business to both vehicle sales and its service department. Comcast Spotlight helped the dealership connect with local customers using a multi-screen advertising approach, including television and online video, while highlighting a recognizable local celebrity, Colorado Rockies player Todd Helton.

Comcast Spotlight focused the campaign on the geographic area that represented about 80% of the dealership’s sales and placed ads alongside high-profile sports programming and pre-roll video. It also featured a service department commercial on XFINITY.com. The result was a 30% year-over-year increase in service department business, along with growth in the dealership’s share of used-car sales.

Barbee’s Freeway Ford