Case Study: Antonio’s Pizza and Deli recovers 90% of recession-lost revenue with Comcast Spotlight

Antonio’s Pizza and Deli - Customer Case Study

Antonio’s Pizza and Deli, a restaurant in Waterbury, CT, needed a way to drive foot traffic in a highly competitive market and recover business lost during the economic downturn. The company wanted to stand out from local competitors and create a more engaging, family-like experience for customers. Comcast Spotlight helped by building a custom advertising campaign tailored to reach a broad audience.

Comcast Spotlight’s solution combined TV spots aligned with programming that appealed especially to men, such as Sons of Anarchy and sporting events, with ads on Xfinity.com that let users click to access a coupon. This multi-screen approach increased frequency and delivered more targeted impressions, and customers reportedly came in daily mentioning the ads. The campaign helped Antonio’s Pizza and Deli recover 90% of recession-lost revenue and increase website traffic by 5%.

Antonio’s Pizza and Deli