Case Study: Andy Mohr Buick GMC boosts new vehicle sales with Comcast Spotlight

Andy Mohr Buick GMC - Customer Case Study

Andy Mohr Buick GMC, an Indianapolis-area auto dealership, wanted to build brand awareness and reach adults 35 and over on the northern side of the market. The dealership partnered with Comcast Spotlight to expand beyond its longstanding TV presence and add digital marketing through a multi-screen advertising approach.

Comcast Spotlight developed a geographically targeted campaign that used TV spots in the two closest zones and digital ads across those zones plus the broader Indianapolis market. The media mix included premium TV networks and digital placements on XFINITY.com and Facebook, and the effort paid off with year-over-year sales of new Buick and GMC vehicles rising 19%.

Andy Mohr Buick GMC