Case Study: American Home Furniture boosts sales and traffic with Comcast Spotlight

American Home Furniture - Customer Case Study

American Home Furniture, a long-established Albuquerque retailer with six locations, wanted to shift its image beyond being known mainly to shoppers age 55 and over. The company also aimed to reach women ages 18–49, take share from competitors, and expand into new neighborhoods, so it turned to Comcast Spotlight and its TV and digital video advertising capabilities.

Comcast Spotlight developed a geographically targeted media plan that included TV spots, digital video, and I+ inventory for DIRECTV customers, with placements across major TV networks and digital properties such as XFINITY.com and FOXNews.com. The campaign helped American Home Furniture exceed its goals, driving approximately 15% year-over-year sales growth, increased overall traffic, and strong referral performance from digital ads run through Comcast Spotlight.

American Home Furniture