Case Study: Aluminum Specialties Wholesale achieves 40% business growth with Comcast Spotlight

Aluminum Specialties Wholesale - Customer Case Study

Aluminum Specialties Wholesale, a Sarasota-based wholesaler, wanted to boost demand for its premium products by reaching homeowners directly and encouraging them to ask contractors to use its offerings. To do that, the company partnered with Comcast Spotlight and used multi-screen advertising to support its distributor network and grow business in targeted markets.

Comcast Spotlight implemented geographically targeted TV advertising across networks like Bravo, HGTV, DIY, FX, and TNT, along with banner ads on XFINITY.com to reinforce the message across screens. The campaign increased business in the targeted category by approximately 40%, and its success helped attract additional distributors in more geographic areas to partner with Aluminum Specialties Wholesale.

Aluminum Specialties Wholesale