Case Study: Alpine Bank drives customer engagement and growth with Comcast Spotlight

Alpine Bank - Customer Case Study

Alpine Bank of Rockford, IL wanted to increase awareness and directly engage prospective customers in order to grow its customer base. The bank had two distinct target audiences to reach: adults ages 25-54, especially women, and business owners. Comcast Spotlight helped Alpine Bank meet this challenge with a multi-screen advertising campaign.

Comcast Spotlight delivered a geographically targeted media plan across news, entertainment, and sports networks, including CNBC, CNN, FOX News, MSNBC, A&E, Food Network, Discovery Channel, Lifetime, USA, and ESPN, plus digital advertising on XFINITY.com and FOXNews.com with in-banner video. The campaign generated more than 22,900 engagements, and Alpine Bank saw loans grow by 2.4% and deposits increase by 1.8%.

Alpine Bank