Case Study: Aladdin Rugs and Home Décor grows from one to three locations with Comcast Spotlight

Aladdin Rugs and Home Décor - Customer Case Study

Aladdin Rugs and Home Décor, a Little Rock retail business, struggled to grow after early direct mail and print advertising efforts failed to deliver the results they wanted. The company needed a way to reach women ages 35–60, encourage shoppers to buy local, and build awareness for its expanding product selection and personalized service.

Comcast Spotlight provided geographically targeted TV and multi-screen advertising, using channels such as Food Network, HGTV, Lifetime, and USA along with digital video placements on XFINITY.com and across popular websites. With Comcast Spotlight’s support, Aladdin Rugs and Home Décor achieved its best year of growth, maintained roughly 10%+ annual sales growth over a decade, and expanded from one location to three while growing retail space from 1,600 to 14,000 square feet.

Aladdin Rugs and Home Décor