Case Study: Accelerated Rehabilitation Centers boosts brand awareness and website traffic with Comcast Spotlight

Accelerated Rehabilitation Centers - Customer Case Study

Accelerated Rehabilitation Centers, a Chicago-based health services provider, wanted to rebuild its brand after unsuccessful radio advertising and educate consumers about the services offered at its centers. The company turned to Comcast Spotlight for help with a multi-screen advertising effort that included television and Xfinity.com ads, using banner ads and video pre-roll to drive awareness and website traffic.

Comcast Spotlight developed and produced the campaign’s creative components and placed the media around high-value sports programming, adjusting the plan monthly around major sporting events. The campaign delivered strong engagement, with an average of 88–100+ hours of video viewed on XFINITY.com and more than 51,000 unique quarterly website visitors, 65.4% of them new visitors.

Accelerated Rehabilitation Centers