Case Study: AAA South Jersey builds auto insurance brand awareness with Comcast Spotlight

AAA South Jersey - Customer Case Study

AAA South Jersey, a consumer services company in Philadelphia, wanted to raise awareness of its auto insurance options and ensure drivers understood the importance of having the right coverage before an accident happens. It worked with Comcast Spotlight to support this goal through a multi-screen advertising campaign.

Comcast Spotlight designed a geographically targeted campaign focused on four zones in southern New Jersey to reach AAA South Jersey’s ideal audience without overlap. The strategy combined TV placements on networks like Bravo, Discovery, Food Network, HGTV, History, H2 and TLC with pre-roll video on XFINITY.com, resulting in strong engagement: 75% of pre-roll ads were watched in full and clickthrough rates were 10 times the national average.

AAA South Jersey