Case Study: Millman’s Appliances achieves faster transactions and improved customer experience with Comcast Business

Comcast Business Internet and Voice Services Help Millman’s Appliances Focus on Customers

Millman’s Appliances, a family‑owned independent appliance retailer serving the Rehoboth/Lewes, Delaware area for more than 40 years, expanded into a larger 2,700 sq ft store with a 10,000 sq ft warehouse while continuing to sell 47 leading brands. The move created a need to preserve a personalized, customer‑focused shopping experience by ensuring fast online access to product brochures and smooth, reliable processing of credit and debit card transactions and phone calls.

Millman’s selected Comcast Business 50 Mbps Internet and Business PRI Trunks to support the store and warehouse. The high‑speed Internet eliminated time‑outs on card transactions and sped access to product information, while PRI trunks provided dependable voice quality—resulting in faster sales processing, better customer interactions and a reported sales increase of more than 10%.

Millman’s Appliances

Gary Chorman

Owner, Millman’s Appliances