Case Study: Cox Communications improves Flare Kids and Flare TV with ComboApp

Cox Communications improves app strategy with ComboApp using analysis of 29 competitors

Cox Communications, one of the largest cable providers in the US, enlisted vendor ComboApp to validate and launch its new mobile education and entertainment platforms for a youth demographic, Flare Kids and Flare TV. The challenge was to design a high-growth strategy and evaluate the UX/UI for a market that is difficult to both capture and retain.

ComboApp conducted detailed competitive analysis, market research, and a full UX/UI audit. The solution included providing Cox Communications with detailed guidance on product improvements, a monetization strategy, and a unique algorithm to better understand user behavior. Results included a comprehensive parent/child behavioral analysis and a list of the most desirable content and features for the platform.

Cox Communications