Case Study: S7 Airlines achieves a full-scale frequent‑flyer launch and traffic growth with Comarch Loyalty Management

S7 Airlines - Customer Case Study

S7 AIRLINES, a major Russian carrier and oneworld® member, needed to launch its own frequent flyer program and support alliance partner integrations while scaling for rapid membership growth. To meet this challenge S7 selected Comarch and its Comarch Loyalty Management for Airlines platform to provide a reliable, integration-ready FFP capable of handling hub‑and‑spoke accrual schemes and fast growth.

Comarch implemented core modules including Business Administration, Contact Center, transaction and file processing and integrations with oneworld partners, enabling automatic pre-enrollment accrual, double‑dipping prevention, partner-specific booking/cabin configuration, tiered elite benefits, passenger 360° CRM, fraud prevention and reporting. The Comarch solution powered the re-launch of S7 Priority and delivered measurable impact — +16.3% revenues year‑on‑year, domestic traffic growth of +11.7%, 10.6 million passengers in 2015 and over 21.7 billion revenue passenger‑km.

S7 Airlines

Tarek Al-Oveyd

Loyalty & Partnerships Director