Case Study: Leroy Merlin achieves personalized, automated loyalty and targeted marketing with Comarch Loyalty Management

Leroy Merlin - Customer Case Study

Leroy Merlin, a leading DIY and home‑improvement chain in Poland, needed a scalable loyalty program to reward and retain its most valuable customers across all stores. To launch the DOM (HOUSE) loyalty program — including multi‑card accounts, points accrual, in‑store registration and multi‑channel communications — Leroy Merlin engaged Comarch to deliver its Comarch Loyalty Management solution.

Comarch implemented Comarch Loyalty Management (Business Administration, B2C web portal and in‑store Customer Service apps) in six months, completing rollout in April 2008 and hosting a centralized database at Leroy Merlin’s head office. Integrated with the POS via daily offline transfers and online redemptions, the system made points visible the next day at tills and online, enabled personalized, channel‑specific communications and SKU‑level campaign targeting, and was later extended with Comarch Campaign Management (2010) for automated, segment‑driven marketing — delivering a fast enterprise rollout and streamlined loyalty operations for Leroy Merlin.

Leroy Merlin