Case Study: Enterprise Rent-A-Car achieves 25% revenue growth and 24% more rentals with Comarch Loyalty Management (Comarch)

Enterprise Rent-A-Car - Customer Case Study

Enterprise Rent-A-Car, a global car rental brand, sought to relaunch its Enterprise Plus loyalty program to increase member engagement and rental frequency across the U.S., Canada and Puerto Rico. To modernize program administration, communications and data processing, Enterprise selected Comarch and its Comarch Loyalty Management for Car Rentals solution.

Comarch implemented Business Administration, Contact Center, Member Portal and DataHub modules to enable flexible accrual/redemption rules, multichannel member service and automated file handling; after launch Enterprise reported measurable gains — enrollment +26%, active members +22.5%, rentals +24%, rental days +26% and revenue +25% (reactivation +21.5%, attrition -4%) — demonstrating Comarch’s clear impact on loyalty-driven growth.

Enterprise Rent-A-Car

James Stoeppler

Asst. Vice President Brand Marketing