Case Study: Diageo achieves faster, standardized trade visits and mobile order execution with Comarch SFA

Diageo - Customer Case Study

Diageo, the global producer and distributor of brands such as Johnnie Walker and Smirnoff, was struggling with a legacy Siebel system in Poland that couldn’t adapt to local market needs or reliably support Diageo’s eight-step call standard; the system was slow, non-interactive and poorly integrated with internal systems. To solve this, Diageo engaged Comarch and piloted the Comarch SFA Mobile Sales Force Apps in Poland in 2010.

Comarch deployed its Comarch SFA Mobile Sales Force Apps on smartphones and tablets (initially HTC HD2 devices, later Android), working with Diageo’s field teams to configure workflows, reporting and integration with other Comarch modules. The Comarch solution enabled fast, end-to-end execution of the 8-step calls, streamlined order sending and execution, shortened retail visit time, improved sales-network control and reduced costs, and has since been expanded across 10 European countries.

Diageo

Rafał Stepien

Diageo