Case Study: Colgate-Palmolive achieves faster, more accurate orders and increased sales effectiveness with Comarch Online Distribution and Comarch Mobile Sales Force

Comarch Online Distribution and Comarch Mobile Sales Force for Colgate–Palmolive

Colgate-Palmolive, a global FMCG company active in more than 200 countries, struggled with a legacy SFA system that tied sales representatives to a single warehouse and produced slow, error‑prone ordering and reporting. To improve field effectiveness and gain timely market visibility, Colgate‑Palmolive partnered with Comarch and deployed Comarch Mobile Sales Force and Comarch Online Distribution (part of the Comarch B2B Network).

Comarch rolled out the Mobile Sales Force and Online Distribution starting in 2007, extending to more than 60 locations across nearly 30 distributors and consolidating data into a Central Data Repository in 2010. The Comarch solution gave Colgate‑Palmolive 24x7 access to verified sales and stock data, let reps place orders to multiple warehouses (orders flow directly into distributors’ accounting systems), eliminated fax‑copy errors, accelerated order processing and improved KPI and route management — resulting in better customer service, supply‑chain optimization and measurable sales uplift for Colgate‑Palmolive.

Colgate-Palmolive

Damian Skrzyniarz

Sales Administration Specialist